Facebook is the most widely used social media platform in the world, with over 2 billion monthly active users. It’s also one of the best platforms for eCommerce marketing. It has more than 1.3 billion mobile devices, which means you can reach your customers wherever they are.
10 Proven Marketing Strategies To Make High-Converting Facebook Ecommerce Ads
But there are many challenges when using Facebook for eCommerce. The biggest challenge is that Facebook doesn’t have native advertising tools like Google AdWords or Bing Ads. This makes it challenging to target specific audiences and measure results.
The good news is that there are ways around these challenges. This blog will go through 10 proven strategies to make high-converting Facebook eCommerce ads.
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Strategy 1 – Use Facebook Pixel
Facebook pixel allows you to track conversions on itself. You can use this strategy to create retargeting campaigns where people who don’t convert on your website can be retargeted later.
Strategy 2 – Create Custom Audiences
Custom audience allows you to target people based on their interests. For example, if you sell shoes, you could create an audience interested in running. Then you can advertise to those people directly on Facebook.
Strategy 3 – Use Facebook’s Dynamic Ads
Dynamic ads allow you to change the content of your ads automatically. So instead of having to write up separate ads for different products, you can update the copy and images.
Strategy 4 – Use Facebook Live Video
Live video lets you interact with your audience in real-time. People love live videos because they feel like they’re getting personal attention from a brand.
Strategy 5 – Use Facebook Instant Articles
Instant articles let you publish long-form content on Facebook. It’s similar to how mobile apps work. When someone taps on a link, they instantly open a new tab in their browser.
Instant articles look similar to regular posts on Facebook. However, they load faster than usual posts. This makes it easier for readers to read longer pieces of content.
Strategy 6 – Use Facebook Offers
Offers allow you to give away discounts or freebies to encourage people to visit your site.
Click “Create Offer” under “Promotions.” Choose when the offer expires, and select whether you want to limit it to certain countries or regions.
Strategy 7 – Craft a Compelling Lead Magnet
Lead magnets are one of the most powerful types of content on Facebook. You can use lead magnets to promote any business. And they have the added benefit of converting better than other forms of content.
Strategy 8 – Create a Strong Call To Action (CTA) Button
Your CTA buttons are the last thing people see on your website. They tell people what to do next. So, make sure they’re clear and compelling.
Strategy 9 – Promote Your Posts by Using Sponsored Stories
Sponsored stories are a great way to drive your product and services awareness.
Facebook allows businesses to sponsor posts. This means that you can pay to promote specific posts on your timeline.
Strategy 10 – Build High-Converting Landing Pages for Facebook Leads
Landing pages are pages people go after clicking links on social media sites. This strategy works very well if you already have a large email list. But if not, then you can create landing pages directly through Facebook.
These strategies will help you grow your eCommerce business on Facebook. If you’re ready to get started, check out my step-by-step guide to increasing your Facebook store.